This article covers Humanitru's "Do Not Sync" email marketing tags.
Background
The "Do Not Sync" Tags typically indicate that the associated Constituents should not be synced or transferred to your email marketing platform from Alpine. These Tags apply to Humanitru's email marketing integrations for Mailchimp, Constant Contact, and Active Campaign.
Purpose
The purpose of the "Do Not Sync" Tag is to prevent specific Constituents from being included in any email marketing campaigns or other automated processes that involve syncing data between your Alpine database and your email marketing platform.
The primary reasons for applying the "Do Not Sync" Tags to a Constituent's profile include:
- Unsubscribed or opted out: The Constituent might have requested to unsubscribe from email communications or have explicitly opted out of receiving marketing messages from your organization. Applying the "Do Not Sync" Tag ensures compliance with their preferences and prevents sending them any unwanted emails.
- Privacy preferences: Your nonprofit might have a privacy policy that allows Constituents to specify their preferences regarding data usage. The "Do Not Sync" Tag ensures that contacts who have requested not to have their data shared or transferred to third-party platforms are respected.
- Legal and compliance considerations: In certain jurisdictions, specific laws or regulations require honoring a Constituents' requests to opt out of marketing communications. The "Do Not Sync" Tag helps you adhere to these legal obligations and avoid potential violations.
Example: Constant Contact
Example: Mailchimp
Example: Active Campaign
