Registering Your Organization With Twilio Is Required To Send Texts Through Evergreen
Background
Beginning in January 2023, Twilio released a new system to facilitate text messaging between organizations and people using 10-digit long-code phone numbers in the United States. The new system, called Application-to-Person 10-digit long code (A2P 10DLC), builds trust in the U.S. messaging ecosystem by providing transparency into sender identity and messaging use case and ensuring that recipients have consented to receive messages for that use case.
All businesses and organizations using 10-digit long code phone numbers in the U.S. must register for A2P 10DLC.
Definitions
A2P - Application-to-Person messaging (A2P) is any kind of message traffic in which a person is receiving messages from an application rather than another individual, and which is not expected to receive a reply. A2P messages include but are not limited to, marketing communications, appointment reminders, chatbots, notifications, one-time passwords (OTPs), or PIN codes.
10DLC - 10DLC stands for 10 Digit Long Code. A 10DLC phone number contains 10 digits and is also called a local phone number. When you are buying a US phone number from Twilio, 10DLC numbers have "Local" as their Type.
Brands - As part of A2P 10DLC registration, you will need to create a Brand. The purpose of creating a Brand is to provide information about who is sending messages so that carriers know you are a legitimate sender. Your A2P 10DLC brand registration tells carriers who you are, and what specific entity type of which your organization is incorporated.
Campaigns - As part of A2P 10DLC registration, you will need to create a Campaign. The purpose of creating a Campaign is to provide information about how end-users can opt-in, opt-out, and receive help. It also involves providing a description of the purpose of your messages.
FAQ
Do I need to register?
Humanitru users who want to send text-based announcements from Evergreen or their Alpine database must register their organization's Twilio account.
NOTE: If you plan on using an Evergreen Mobile Bidding Auction Page, your registration is mandatory as texting functionality is a key component to our auction pages.
The registration process takes on average 3-4 weeks and there could be additional requirements from Twilio to get your organization approved. You would work directly with Twilio to meet their registration requierments.
CAUTION: To continue using Evergreen's messaging features, and benefits of our platform, all Evergreen users must register their organization's brand and campaign by 8/10/23. Failure to register by 8/10/23 will result in the messaging features in your Evergreen account being disabled.
Do I still need to register if I already have a Twilio subscription?
All Humanitru users who send text messages either from Evergreen or their Alpine database must register their brand & campaign, and have it be approved. Having an existing Twilio subscription is not the same as having a verified Brand and Campaign.
Twilio Registration Best Practices
We encourage all Humanitru users to consult Twilio's best practices guide for A2P 10DLC Campaign approval, which can be found here.
Humantiru has identified areas on a Humantiru event page that may aid in speeding up the approval process. These are:
1 - Have an “Opt-In” statement in the event listings description. Example: "By registering you consent to receive event-related text messages."
2 - Have A Privacy Policy in place on your website directly so that you can share that URL with our Support Team at support@humanitru.com. Once shared, we will add your Privacy Policy to the Humantiru check-out page as seen below.
Next Steps
Start the registration process here with Twilio.
Once Twilio has approved your Brand and Campaign, the next step is to email our Support Team at support@humantiru.com with the following information.
- Account SID
- Auth Token
Twilio uses two credentials to determine which account an API request is coming from: The Account SID, which acts as a username, and the Auth Token which acts as a password.
Once connected, our Support Team will email you directly and confirm that texting is now available to you in Evergreen.