Email Marketing Merge Fields

Merge fields are automatically calculated using the data stored in your Alpine database. These calculations can include arithmetic operations or formulas, ensuring that your data is always up-to-date without the need for manual input.

Merged fields are synced to your email marketing platform on a nightly basis so that you can pull in personalized data into your email messages.

Available in "Settings", you can choose what merge fields you need in your email marketing platform. We recommend deselecting the fields you do not need.

Here is a complete list of the Merge Fields that are available in "Settings" from your Alpine database:

[Alpine] Last Donation Amount
[Alpine] Last Donation At
[Alpine] This Calendar Year Transaction Total Tax Deductible
[Alpine] Past Calendar Year Transaction Total Tax Deductible
[Alpine] Last Donation Amount Tax Deductible
[Alpine] This Calendar Year Donation Total Tax Deductible
[Alpine]Past Calendar Year Donation Total Tax Deductible
[Alpine] This July June Fiscal Year Donation Total Tax Deductible
[Alpine] Past July June Fiscal Year Donation Total Tax Deductible
[Alpine] This Calendar Year Linked Donation Total Tax Deductible
[Alpine] Past Calendar Year Linked Donation Total Tax Deductible
[Alpine] This July June Fiscal Year Linked Donation Total Tax Deductible
[Alpine] Past July June Fiscal Year Linked Donation Total Tax Deductible
[Alpine] Last Donation Fair Market Value
[Alpine] Membership Payment Count
[Alpine] Last Membership Payment Amount
[Alpine] Last Membership Payment At
[Alpine] Membership Expires At