--- title: Understanding Weekly Nudges and AI Donor Scoring description: Donor Insights --- [Skip to content](https://kbhelp.humanitru.com/knowledge/understanding-weekly-nudges-and-ai-donor-scoring#main-content) English Show submenu for translations [Contact us](https://kbhelp.humanitru.com/knowledge/kb-tickets/new?hsLang=en) [![Humanitru-logo-green-horiz-lo-rez-web-main-RGB-3.png\]](https://kbhelp.humanitru.com/hs-fs/hubfs/Humanitru-logo-green-horiz-lo-rez-web-main-RGB-3.png?height=40&name=Humanitru-logo-green-horiz-lo-rez-web-main-RGB-3.png)](https://kbhelp.humanitru.com/knowledge?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://kbhelp.humanitru.com/knowledge/kb-tickets/new) Hello. How can we help? - There are no suggestions because the search field is empty. 1. [Help Center](https://kbhelp.humanitru.com/knowledge?hsLang=en) 2. [Humanitru Database](https://kbhelp.humanitru.com/knowledge/humanitru-database?hsLang=en) 3. [Donor Insights](https://kbhelp.humanitru.com/knowledge/humanitru-database?hsLang=en#donor-insights) # Understanding Weekly Nudges and AI Donor Scoring **Overview** Weekly Nudges uses artificial intelligence to analyze donor behavior and surface the most important cultivation and stewardship opportunities. This guide explains the concept of AI-powered nudges and how to interpret recommendation categories. **When to Use This Guide** Use Weekly Nudges to prioritize weekly outreach efforts, identify donors who need attention, and discover high-value giving or engagement opportunities. ### **What Are Weekly Nudges?** Weekly Nudges is an AI-powered recommendation engine that evaluates your constituents' giving patterns, engagement history, and behavioral signals to identify priority outreach opportunities. Each week, Humanitru generates a ranked list of donors or members who would benefit from specific types of engagement. ### **Accessing Weekly Nudges** 1. Log into Humanitru and navigate to Insights. 2. Select Weekly Nudges from the Donor Insights sub-sections. 3. The interface displays a ranked list of constituents, sorted by priority. ![](https://kbhelp.humanitru.com/hs-fs/hubfs/undefined-May-29-2026-06-50-52-0642-PM.png?width=429&height=209&name=undefined-May-29-2026-06-50-52-0642-PM.png) *Weekly Nudges interface showing ranked constituent list* ### **Understanding Giving Score vs. Engagement Score** Each constituent in the Weekly Nudges list receives two AI-generated scores: **Giving Score (Green, 1-99):** Measures the likelihood and value of a future gift based on past giving patterns, frequency, and recency. A higher Giving Score indicates a donor who is likely to give again and potentially at a higher level. Scores are calculated using: - Historical giving frequency and amount. - Time since last gift (recency). - Trend direction (increasing or decreasing gifts). - Donor segment and peer giving patterns. **Engagement Score (Blue, 1-99):** Reflects how actively a constituent is engaging with your organization through emails, event attendance, website visits, and social media. Higher Engagement Scores indicate more active, loyal supporters. Factors include: - Email opens and clicks. - Event attendance and RSVP history. ![](https://kbhelp.humanitru.com/hs-fs/hubfs/undefined-May-29-2026-06-50-51-8095-PM.png?width=499&height=194&name=undefined-May-29-2026-06-50-51-8095-PM.png) *Scores display: Giving Score (green) and Engagement Score (blue) for constituent* ### **Recommendation Categories** Weekly Nudges organizes constituents into recommendation categories based on their scores and behaviors: **Lapsed Donor Re-Engagement:** Constituents who previously gave but have been inactive. These donors have shown giving capacity and intent; they may need a strategic re-engagement touchpoint. **Near Lapsed Member:** Members whose memberships are nearing expiration. Proactive renewal outreach can prevent membership loss. **Higher-than-Average Gift Size:** Donors whose recent gifts exceeded their historical average. These constituents may be ready for a major gift solicitation. **Increased Gift Size:** Constituents whose giving has grown over time, indicating increasing capacity or commitment. **Decreased Gift Size:** Donors whose gifts have declined. This may indicate changing circumstances or satisfaction issues that warrant a check-in conversation. ### **Interpreting the Ranked List** The constituent list is ranked by priority based on Giving and Engagement Scores. Constituents at the top of the list are recommended as the highest priority for immediate outreach. - New badges highlight constituents who have entered a recommendation category this week. - Hover over scores to see brief explanations of why a constituent received that score. - Constituents with both high Giving and Engagement Scores are usually the highest priorities. ### **Accessing Score Methodology** To understand the scoring models in more detail: 1. Look for “?” by Giving Score and Engagment Score. 2. Hover over the symbol for a detailed explanation of how Giving and Engagement Scores are calculated. 3. Review the weighting of factors used in the algorithm. ### **Pro Tips** - Focus on constituents with both high Giving and Engagement Scores. They're warm prospects ready for major gift cultivation. - Review Lapsed Donor Re-Engagement category weekly to prevent donor attrition. - Use the NEW badge to focus on recent category entries that may represent emerging opportunities. ### **Common Mistakes** - Scores indicate propensity, not certainty. Always personalize outreach. - Ignoring low Engagement Scores, even with high Giving Scores. 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