Reconnecting Your Mailchimp Integration

This article explains how to reconnect your Mailchimp integration if contacts, tags, or email activity have stopped syncing between Mailchimp and Alpine.

If your Mailchimp integration stops syncing, the most common cause is a disconnected authorization between Alpine and Mailchimp.

This can happen if:

• Your Mailchimp password was changed
• The Mailchimp account was deactivated and recreated
• The user who originally connected the integration no longer has access to the Mailchimp account
• Mailchimp account permissions were modified

When the connection is interrupted, syncing is paused until the integration is reconnected.

Important: No data is lost while the integration is disconnected. Contact syncing, tag updates, and email activity imports will resume once the connection is restored.

You may need to reconnect your integration if:

• New segments pushed from Alpine are not appearing in Mailchimp
• Email activity (such as opens, sends, subscriptions, or unsubscribes) is no longer appearing on constituent profiles
• You receive an error when testing the Mailchimp connection in Alpine

If you're experiencing any of the above, reconnecting the integration is usually the quickest solution.

To reconnect your Mailchimp account:

1. Log in to your Alpine database.
2. Navigate to Settings.
3. Select Integrations.
4. Locate Mailchimp.
5. Follow the prompts to reconnect your Mailchimp account.
6. Sign in using the Mailchimp account your organization uses for email marketing.

Note: The email address used for Mailchimp does not need to match your Alpine login email. However, it must be associated with the correct Mailchimp account and audience you want to sync.

Once the connection is restored, Alpine will automatically resume its scheduled syncs.

If your previous Mailchimp account was canceled, locked, or replaced with a new account, you can reconnect by following the same steps above.

After reconnecting, we recommend verifying:

• The correct audience is selected in Mailchimp
• Your expected contacts are present
• Tags and segmentation settings are configured as intended

Since Alpine will sync against the newly connected Mailchimp account, it's important to confirm everything is set up correctly before your next campaign.

If your Mailchimp connection shows as active but data is still not syncing, please contact your Customer Success Manager.

To help us investigate more quickly, include:

• The approximate date and time of the last successful sync
• A screenshot of your Settings → Integrations → Mailchimp page
• An example of a contact, tag, or segment that should have synced but did not

Our team can review the integration status and determine whether additional troubleshooting is needed.

Will I lose data if the integration disconnects?

No. While the connection is unavailable, syncing is paused. Once reconnected, scheduled syncing will resume automatically.

Do I need to reconnect using the same email address I use for Alpine?

No. You only need to use the Mailchimp account credentials associated with the Mailchimp account your organization wants to sync.

What if my Mailchimp account was recreated?

Simply reconnect the new Mailchimp account through Settings → Integrations → Mailchimp and verify that the correct audience and contacts are available.

How long does it take for syncing to resume?

After reconnecting, syncing will resume automatically during the next scheduled nightly sync cycle.