Humanitru Intelligence: DonorSearch

This article provides an overview of the Humanitru Intelligence Package available through Humanitru and DonorSearch. Whether you're just beginning to explore major gifts or actively managing a development portfolio, this package is designed to help you identify, prioritize, and engage your most promising donors.

Many nonprofits have valuable supporter data but lack the insights needed to act on it. The Donor Intelligence Package helps turn your database into a strategic fundraising tool by revealing:

• Who has the capacity to give
• Who is most likely to respond
• Who should be prioritized for outreach

With four progressive tiers, you can start simple and scale up as your fundraising strategy evolves.

Tier 1: Donor Readiness Snapshot (included with Humanitru subscription)

Best for: Getting started with donor prioritization

Every Humanitru customer automatically receives a Humanitru Assessment (based on wealth prospecting indicators) on constituent records—no setup required.

What you get

• A simple rating that reflects a donor’s wealth and giving potential
• Visibility directly within your Humanitru database

Why it matters

If you're new to prospect research, this is your first step toward smarter fundraising. Instead of treating all donors equally, you can quickly identify who may be ready for deeper engagement.

Top Potential: Strong giving history or exceptional wealth markers indicating high major gift capacity.

High Potential: Notable wealth markers including significant real estate, business leadership, or political giving.

Example:
From a list of hundreds of donors, you can immediately spot the handful worth a personal call this week.

Tier 2: Standard Integration

Best for: Turning insights into action

This tier connects each constituent record in Humanitru to their full DonorSearch profile, giving you deeper visibility into both capacity and giving behavior.

What you get

Capacity Indicators
Understand what a donor can give:

• Real estate ownership and market values
• Stock holdings and business affiliations
• Estimated net worth

Philanthropic Indicators
Understand whether a donor does give:

• Charitable giving history across millions of records
• Gifts to similar organizations
• Political giving patterns

Why it matters

You can walk into donor conversations informed and confident—knowing both what to ask for and why.

Tier 3: Batch Screening

Best for: Scaling your major gift strategy

Batch Screening analyzes your entire database at once and enriches every record with donor intelligence data.

What you get

• DS Ratings across your full database
• Largest gift range (a strong indicator of giving capacity)
• Philanthropic markers (board service, foundation ties, etc.)
• Over 70 fields from the DonorSearch report synced within Humanitru

Why it matters

Instead of researching donors one by one, you gain a fully scored and segmented database overnight.

This allows you to:

• Identify top major gift prospects
• Re-engage high-potential lapsed donors
• Build board prospect lists

Tier 4: Full DonorSearch Online Suite

Best for: Dedicated major gift officers and active development teams

This tier provides full access to DonorSearch tools for real-time research and portfolio management.

What you get

ProspectView Online

• Complete donor profiles with wealth, giving history, affiliations, and more

Prospect Generator

• Identify new prospects outside your database

Gift Search

• Search extensive charitable giving records with no limits

Executive Analysis Tools

• Visualize and manage your full donor portfolio

Why it matters

You can move beyond static data and actively manage a pipeline—researching prospects, preparing for meetings, and making strategic decisions in real time.

Choosing the Right Tier

Each tier builds on the last, helping you answer a critical fundraising question:

Who should I reach out to next—and what should I ask for?

• Tier 1: Identify who stands out
• Tier 2: Understand capacity and giving behavior for individual constituents
• Tier 3: Scale insights across your entire database
• Tier 4: Actively manage and grow your donor portfolio

Next Steps

If you're interested in upgrading your Humanitru Intelligence capabilities or learning which tier is right for your organization, reach out to your Customer Success Manager for guidance.